Media Buyer
We are looking for a Media Buyer with practical experience in performance marketing and lead generation who can independently manage advertising campaigns from market research and strategy development through launch, optimization, scaling, and performance analysis.
Preferred hands-on experience with:
Meta Ads
Google Ads
NewsBreak
Snapchat Ads
Senior-level experience is not required, but the candidate should be able to work without constant micromanagement and be responsible for the results of their campaigns.
Responsibilities
Research competitors, market trends, offers, creatives, and advertising approaches.
Develop campaign launch and testing strategies based on business goals and available data.
Launch and manage campaigns across Meta, Google, NewsBreak, Snapchat, and other relevant platforms.
Identify creatives, audiences, landing pages, and campaign structures for testing.
Optimize traffic based on CPL, CPA, CR, ROAS, revenue, profit, and lead volume.
Scale profitable campaigns and quickly reduce unprofitable traffic.
Control campaign budgets and prevent unnecessary overspending.
Analyze results, identify key drivers behind performance changes, and define clear next steps.
Prepare accurate and timely performance reports for the Team Lead.
Proactively communicate risks, issues, and significant performance changes.
Collaborate with other departments that directly impact campaign performance.
Create clear tasks for technical, creative, and other relevant teams and follow up on execution.
Continuously identify new opportunities to increase lead volume and profit.
Required Skills
Practical experience launching and optimizing advertising campaigns.
Understanding of budget management, bidding, and creative testing.
Basic understanding of tracking and attribution.
Understanding of lead generation economics.
Strong understanding of CTR, CPC, CPM, CPL, CPA, CR, ROAS, revenue, and profit.
Ability to analyze performance and make data-driven decisions.
What We Value
Responsibility for results.
Analytical thinking.
Ability to work independently.
Proactive communication.
Attention to detail.
Fast reaction to performance changes.
Ability to work effectively with frequent testing and unstable campaign performance.
Willingness to communicate problems early and propose solutions.
Nice to Have
US Home Services experience.
Affiliate marketing experience.
Pay Per Call experience.
Looker Studio / Google Sheets.
Experience working with creative and technical teams.
Experience using AI tools for analysis, research, and ideation.