Most In-Demand Marketing Skills
The most in-demand skills for Marketing roles right now are analytics, ai, crm — ranked across 243513 open postings.
Updated October 17, 2026
| # | Skill | Open postings | 30-day growth |
|---|---|---|---|
| 1 | analytics | 21,874 | +2,399 |
| 2 | ai | 18,688 | +1,652 |
| 3 | crm | 12,296 | +1,302 |
| 4 | seo | 11,999 | +1,106 |
| 5 | automation | 11,393 | +1,265 |
| 6 | google-analytics | 9,614 | +980 |
| 7 | go-to-market | 9,016 | +1,074 |
| 8 | ecommerce | 7,616 | +852 |
| 9 | marketing-automation | 7,568 | +1,062 |
| 10 | demand-generation | 7,071 | +682 |
| 11 | google-ads | 6,911 | +657 |
| 12 | lead-generation | 6,795 | +616 |
| 13 | email-marketing | 6,775 | +775 |
| 14 | salesforce | 6,408 | +683 |
| 15 | business-development | 6,252 | +671 |
| 16 | saas | 5,957 | +280 |
| 17 | hubspot | 5,883 | +488 |
| 18 | copywriting | 5,606 | +554 |
| 19 | canva | 5,525 | +647 |
| 20 | cloud | 5,402 | +768 |
| 21 | stakeholder-management | 5,152 | +795 |
| 22 | paid-social | 4,813 | +644 |
| 23 | sales-enablement | 4,750 | +514 |
| 24 | content-marketing | 4,720 | +433 |
| 25 | meta-ads | 4,487 | +412 |
| 26 | photoshop | 3,291 | +340 |
| 27 | ppc | 3,113 | +444 |
| 28 | community-management | 2,957 | +513 |
| 29 | sql | 2,954 | +185 |
| 30 | ab-testing | 2,910 | +207 |
| 31 | agentic-ai | 2,860 | +217 |
| 32 | strategic-planning | 2,827 | +383 |
| 33 | lifecycle-marketing | 2,647 | +193 |
| 34 | chatgpt | 2,619 | +151 |
| 35 | video-editing | 2,618 | +212 |
| 36 | wordpress | 2,592 | +175 |
| 37 | capcut | 2,548 | +280 |
| 38 | html | 2,405 | +251 |
| 39 | google-search-console | 2,340 | +233 |
| 40 | powerbi | 2,261 | +311 |